The growing trend of preventive healthcare and personalised nutrition is rapidly reshaping consumer behaviour worldwide, driving strong demand for Medical Food and Personalised Food products. These categories are emerging as key trends within the Future Food industry, attracting increasing interest from consumers, entrepreneurs, and investors around the globe.
In response to this growing demand, the Department of International Trade Promotion (DITP), Ministry of Commerce, is continuing to promote Thailand’s future food industry through the “Thai Future Food Product Promotion Exhibition” under the concept of “Food Arcade”. The exhibition aims to showcase Thailand’s potential as a producer of high-quality future food products that meet international export standards, while also encouraging greater awareness and consumption of future food products among both Thai and international consumers. The exhibition will take place at the front hall of Challenger 2, IMPACT Muang Thong Thani, during THAIFEX – ANUGA ASIA 2026 from 26–29 May 2026.
The exhibition will introduce visitors to Thailand’s future food innovations, particularly Medical Food and Personalised Food products from more than 70 Thai entrepreneurs, which are recognised for their high nutritional value and carefully selected nutrients tailored to the specific needs of different consumer groups.
Within the Medical Food category, visitors will discover food and beverage products specially developed for patients to help manage symptoms, reduce complications, and support medical treatment processes. These products are formulated with nutritional components designed to address specific health conditions, particularly non-communicable diseases (NCDs) such as kidney disease, diabetes, hypertension, and stroke, helping consumers maintain appropriate sodium, sugar, and fat levels.
Meanwhile, the Personalised Food category will showcase food and beverage products specifically designed to suit individual characteristics and nutritional requirements. Product development takes into account factors such as health conditions, lifestyle behaviour, genetics, body responses, and age-specific nutritional needs for groups including infants, young children, older adults, athletes, and individuals with metabolic disorders, ensuring consumers receive nutrition tailored to their unique needs.
Visitors will also have opportunities to participate in interactive activities designed to enhance understanding of future food concepts in both Medical Food and Personalised Food categories. Highlights include special tasting sessions featuring high-nutrition menu creations specially developed for the exhibition by Sai Sai, a renowned dessert café in Bangkok’s Phra Nakhon district. The tasting sessions will be held three times daily at 12:00 hrs, 13:30 hrs, and 15:00 hrs, with five seats available per session. Visitors can also take part in an interactive activity to discover which Medical Food and Personalised Food products best suit their individual needs and receive complimentary product samples from participating exhibitors.
THAIFEX – ANUGA ASIA 2026 is recognised as Asia’s most comprehensive and influential food and beverage trade exhibition. The event is jointly organised by the Department of International Trade Promotion (DITP), Ministry of Commerce, the Thai Chamber of Commerce, and Koelnmesse. Trade days will be held from 26–29 May 2026, while the trade and public day with retail sales for general visitors will take place on 30 May 2026 from 10:00–18:00 hrs at IMPACT Challenger Halls 1–3, IMPACT Forum Hall 4, and IMPACT Exhibition Centre Halls 5–12.
