NESCAFÉ RED CUP, Thailand’s Number One pure soluble coffee brand, has launched its major marketing campaign of the year, “NESCAFÉ RED CUP Perfect Cup for Perfect Morning,” and brought the concept to life through “NESCAFÉ RUN 2026.” The event marks the first running event hosted by NESCAFÉ in Thailand, and perfectly blended exercise with the morning coffee moments.
The event received great response, attracting more than 1,000 runners and coffee lovers at Vachirabenchathat Park. Registration via Thai Run was fully applied by 1,000 interested people within 47 minutes.
The event was led by Kao Noppakao Dechaphatthanakun, brand presenter for NESCAFÉ RED CUP, joined by Ann Thongprasom and Foei Patara Eksangkul, who ran alongside participants to start the perfect morning. NESCAFÉ also introduced “NESCAFÉ Red Space,” a café-in-the-park experience where runners and coffee drinkers enjoyed their morning cup, with 5,000 cups of NESCAFÉ RED CUP served throughout the event.
The pure soluble coffee market continued to grow strongly in 2025. NESCAFÉ RED CUP remained the market leader, holding a 71.9% market share and recording 21.2% growth. (Source: Nielsen)
NESCAFÉ RUN 2026 is a key activation under the “NESCAFÉ RED CUP Perfect Cup for Perfect Morning,” campaign, building on the previous “NESCAFÉ RED CUP and You Make A Perfect Day” platform. The campaign highlights the importance of “the first cup of coffee” as a simple yet meaningful way to start a perfect day. The run featured three distances, 2.5 km, 5 km, and 10 km, allowing participants to take part.
Mr. Othman Chraibi, Business Executive Officer – Coffee Business, Nestlé (Thai) Ltd. said, “We are excited to have over 1,000 runners with us today to celebrate “morning” moments together. As a NESCAFÉ, we believe a perfect coffee in the morning is the power to start your day right that could allow you to make your world, igniting your perfect day in your very own way every day.”
For over five decades, NESCAFÉ RED CUP has been Thailand’s number one pure soluble coffee, earning the love and trust from Thai coffee drinkers nationwide. NESCAFÉ RED CUP is bringing “Perfect Cup for Perfect Morning” concept to life by kicking off the “NESCAFÉ RUN 2026” start in Bangkok where we invite consumers to be active from the start of the day.
After completing the run, participants can enjoy the perfect cup at NESCAFÉ Red Space, where Kao Noppakao took on the role of guest barista to make a special NESCAFÉ RED CUP beverage, “Americano Black Lime,” his signature lime soda coffee. NESCAFÉ also served a total of 5,000 cups of NESCAFÉ RED CUP to runners and coffee lovers during the event.
NESCAFÉ RUN 2026 reflects the growing community of active coffee lovers, bringing together exercise, enjoyment, and a favorite cup of coffee in a single morning. NESCAFÉ plans to extend NESCAFÉ RUN to other provinces across Thailand during the year. More details are available on Facebook NESCAFÉ Thailand and via the Thai Run website.
