Thailand has cemented its position as the world’s fastest-growing wellness economy, reaching an impressive $40 billion in 2023.GWI’s latest Wellness Economy Monitor highlights that the country’s wellness industry has rebounded strongly post-pandemic, recording an astounding 120% annual growth rate in wellness tourism alone, outpacing all other nations in the top 25 wellness markets, and solidifying Thailand’s status as a global leader in the worldwide wellness economy. 

Today’s travelers are seeking slower, more mindful journeys that restore both body and mind at a chance to heal. Thai wellness tourism, with its mix of relaxation, healthy cuisine, fitness, and immersion in nature, has become an essential part of modern Thai life and can also merge seamlessly with cultural tourism, another one of Thailand’s strengths.

Wellness travel reshaping holiday choices 

Traveloka, Southeast Asia’s leading all-in-one travel platform, is sharing fresh insights on the growing demand for wellness tourism, unveiling travel trends that point to a shift in how people choose to spend their holidays.

• On Traveloka, accommodations such as guest houses, villas, homestays, and even camping sites are emerging as popular options for those seeking rest, rejuvenation, and balance.
• At the same time, searches for spa and massage services, hot springs, medical/aesthetic clinic, and reflexology/specialty experiences have surged, reflecting a growing desire among travelers to reconnect with nature and embrace more sustainable, wellness-focused escapes

Regional travelers fueling Thailand’s growth 

Thailand’s wellness appeal extends well beyond its borders.

• Traveloka search data shows that wellness experiences resonate strongly with Indonesians, Singaporeans, Malaysians, Vietnamese, and Australians, underscoring a regional movement across Asia-Pacific.
• At the same time, domestic Thai travelers are turning to Traveloka to discover spa, massage, and wellness destinations at home while also exploring international hotspots, fueling momentum for wellness tourism across Southeast Asia.

Traveloka 10.10 Travel Sale Tentastic Deals Spotlight

To support the momentum, Traveloka will launch its highly anticipated 10.10 Travel Sale, a ten-day campaign running from October 1–10, 2025. Designed to make wellness-inspired journeys more accessible, this tentastic campaign goes beyond discounts to inspire meaningful travel planning – trips that help people feel restored, reconnected, and reenergized. Highlights include:

• Up to 50% OFF on flights, hotels, and Xperiences.
• Exclusive airline brand days deal with special promotions.
• Spend and Win Free Flights to Milan. 
• Buy 1 Get 1 Free on select spa, retreat, and wellness-focused Xperiences.

“Travel is no longer just about sightseeing, but also a way to nurture physical and mental well-being while strengthening connection with what truly matters. Through the 10.10 Travel Sale, Traveloka encourages more travelers to embrace wellness as part of their journeys and at the same time, we are committed to creating added value for local communities and supporting the growth of the tourism industry. With the growing interest in domestic destinations, our focus is to ensure these experiences are more accessible, affordable and beneficial for all,” said Baidi Li, VP Commercial, Traveloka.